The is the scenario where there is the optimum situation ofhigh growth and high share, this method requires an increased investmentdue to the continuous growth.The cycle deals with low growth and high share. Thisscenario requires a low investment, but the growth is very slow.The method is the situation where the growth is low and themarket share is low, this is one of the worst situations. In thissituation if the products are not delivering the cash then it is best toliquidate.The last part of the cycle is the which is high marketgrowth but low shares.
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In this situation there is a high demand but lowreturns. It is best to try and increase market share or get it todeliver cash.The limitation of this business theory is that it only works with highmarket share and this is not the only meter for success.